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Statements

Subject Item
n2:79517
rdf:type
n5:EPrint n5:ArticleEPrint bibo:Article bibo:AcademicArticle
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n19:
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n6:3197805
dcterms:title
Segmenting travelers based on responses to nudging for information disclosure
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n8:export_kar_RDFN3.n3 n14:export_kar_RDFN3.n3
dcterms:date
2019-12-13
dcterms:creator
n4:ext-s.j.li@kent.ac.uk n4:ext-y.lu@kent.ac.uk n4:ext-i.tussyadiah@surrey.ac.uk n4:ext-a.ioannou@surrey.ac.uk
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n13:ext-41a39a86c0ce87dceb05235f9c6f3277
bibo:abstract
Digital technologies shape travel environments. Noticing online privacy issues, consumers can hold distinct attitudes towards disclosing personal information to service providers. We conducted a panel survey to gauge travelers’ willingness to share personal information with service providers, provided with different types of nudges. Based on the results of clustering analysis, two segments were identified: travelers who are reasonably willing to share (Privacy Rationalists) and those who are reluctant to share (Privacy Pessimists). This study provides empirical evidence of privacy segmentations in the travel context, which has not been reported before and thus deserves more attention from both researchers and practitioners.
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bibo:issue
3
bibo:volume
17