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  • Embedded JSONLD-in-HTML Statement 38
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  •  Today I want to answer an awesome sales-related question for SaaS companies the question is: How do you drive a sense of urgency when selling SaaS or enterprise software? There are just 3 ways to do thatNumber 1: If your product is new, or you are releasing a new product or platform. . .  you can create a limited alpha. Let's say you limit that to 10 seats, to get your first 10 customers for that product.  What you tell your prospects is this: "Listen, this looks like a great fit, but I want you to know that we are going to run a limited alpha.  This means only 10 companies will only get access to our product. "And what we are trying to do with the 30, 40, 50 companies that are interested right now, we're trying to find the best companies that we'll be able to support and turn into massive success stories, to allow a seat in our limited alpha. "You create scarcity for your product.  And hence drive urgency for decision making. So you can tell them: Listen, y
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